This was my first time attending a makeup artist trade show, and first I must say, "WOW!" I had so much fun that I don't even know where to begin. The IMATS is a dreamscape for all those who love beauty products, specifically makeup! Walking around the large Pasadena Convention Center was like a veritable feast for the eyes. Around every booth corner were models being airbrushed and painted into living works of art. It was so inspiring to be surrounded by so much creativity.
While standing in line at the MAC booth (which, by the way, entailed my mom and I waiting for almost two hours), I watched an EI student transform a woman into a peacock.
These were some of the entries for the student competition (below). The theme was Alice in Wonderland. I wanted to see the judging, but I went to a class about contouring instead; it was worth it because it was phenomenal! Donna Mee taught the class and I learned SO much about corrective makeup, contouring and highlighting in just one hour. I liked her class so much I'm thinking about attending her makeup school, Empire Academy in Los Angeles.
Aren't these ladies fun to look at; they're so bright and colorful. I just had to get a picture with them :) Amy Doan (pictured, right, and friends).
Make Up Forever was super packed (I'm talking about waiting up to three hours), so I didn't end up getting anything. I did look around, and I had to share these eyelashes with you! They are awesome!
I want them all!!!Pashur The Body Painter was at the Kryolan booth, and I was in awe as I watched him paint this woman. He is extremely talented, yet so down-to-earth.
There was a makeup museum set-up in the convention center, which was a lot smaller than I anticipated. The room was filled with movie pieces like the red and gold Iron Man suit and wax sculptures of characters like Jesse James. I'm standing in front of the makeup case, which was filled with old makeup trinkets and prints (below).
These are just some of the people who were walking around the show...
These pictures show the progression of this woman's transformation. I took the first picture (above), then walked around for about an hour or two and when I came back the artist had added SO much more (below). I love the way the airbrushing looks in the model's hair. The different effects and textures you can achieve with airbrush are endless.
Haha... so random, but I ran into Real from VH1's Real Chance of Love. He said he was at the show promoting his new hair care line.
... and while visiting the Urban Decay booth, I ran into the lovely Sippinonkrystyle! She's such a sweetheart...and we live in the same area :)
I went to a few classes while I was at the event. I went to a MAC class about red carpet makeup taught by Gregory Arlt, a body painting class taught by Anabel Vargas, and a Hi-Def makeup class taught by Emmy-Award winner Eve Pearl. The last class I caught was a lecture on airbrushing techniques by Anthony Merante. I had never seen bridal makeup or editorial makeup done with airbrushing, so I was fascinated with what Merante was able to do.
Before I went to Merante's class, I decided to try out the airbrush machine, as I've never used one before. I definitely want to take an airbrush class now that I've seen what you can do with one; the look it creates is so flawless!
I had to get a "red carpet" picture...
I'm sure many of you want to see my haul, but I'm going to post it separately. I felt like this post already had a lot of pictures. Plus, I want to create some looks with the stuff I got and share them with you all. I am officially done with my media law summer school class (Yay!), so now I can go back to posting regularly. Stay tuned for my next post where I will share all the goodies I got!
Stay beautiful junkies!!! :)